It’s really important that your site have the right keywords in it’s meta keywords tags, use the wrong keywords and you’ll be on page 4 forever. This is a pet peeve of mine with so called “SEO firms” that charge incredible prices to do a job the wrong way. Let me give you an example of the kind of stuff I see all the time…
Lets say that you are a house painter in Raleigh and you’ve had a website created, but you can’t make it off page 4 of the results. When I look at the meta descriptions in the code of your website I see this in the meta keywords tag:
<meta name=”keywords” content=”house painter”, “raleigh”, “cary”, “apex”, “nc”, “quality”, “professional”, “house painting”, “painting”, “painter”, “house”, “interior”, “exterior”
You might look at that and say, “Hey Mike, that looks fine to me whats the problem?”
You have to think like a search engine to understand why those are not the proper keywords to put in the tags for a house painter in Raleigh. Think about it for a minute… what do the single keywords “quality” or “professional” or “NC” or ‘exterior” or “painting” have to do with House Painting in Raleigh? That’s right, nothing.
Proper search engine optimization (SEO) must start with the right keywords, if you are not using the right keywords your website will have trouble making it to the first page of the search engines.
The more appropriate keywords to use in the example above would be: “house painting raleigh nc”, “house painting cary nc”, “raleigh nc painter”, “raleigh nc house painting”, “residential painter raleigh”.
These keywords are far more focused and relevant to a website for a Raleigh House Painter and help the search engine spiders more easily determine what your site is about.
It’s these little SEO mistakes that are costing you money and causing your website to languish unseen in the search engines on page 4, 5, 6, 7….
That’s why it’s important to work with someone that knows what they are doing, because the little things count big.
